Ready for a spring reset? As the seasons change, it is the time to dig out from winter by planning and implementing promotions that drive business into the spa during the warmer months. To do so most effectively, focus on marketing and PR. Not only are they the best methods to produce timely boosts to a business, but marketing and PR will move the brand…

With the many stipulations placed on skin care professionals and their ability to perform microneedling, some spas may be on the lookout for alternatives that comes directly from nature. Biosilica microcrystals (spicules), extracted from several types of freshwater and marine sponges and enriched with their bioactive extracts can deliver rapid and visible skin restoring results for a variety of complexions. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} MICROCRYSTALS Skin care…

If anything was learned from the last 24 months, it is the importance of wellness and self-care, which has increased the interest in spa services. Amid these increased demands came an exodus of experienced talent and spa closures. Spa owners decided to permanently shut down after enduring months and months of government mandated closures. Some skin care professionals also chose to permanently leave the industry.…

To better take care of clients’ mental, physical, and spiritual health in 2022, skin care professionals can explore holistic methods and therapies that are a bit off the beaten path. The road to total body wellness is about adding small sustainable positive changes to one’s life and addressing the whole person. As winter continues, the new year is also a time of renewal. It is…