Are you ready to boost your business efficiency, increase revenue potential, and gain more free time? Imagine always having the supplies you need, retail to sell, enough capital to add a new service, a marketing strategy that doesn’t take all your emotional energy, employees that understand your expectations, and more. This series, “The Intentional Entrepreneur,” will explore how to incorporate the strategies you need to achieve these and much more.

STANDARD OPERATING

Establishing a structured framework for every task in your business helps professionals take advantage of proven successes and discover additional ones. This framework is known as a standard operating procedure (SOP). The term was first introduced in 1939 and is defined as “established or prescribed methods to be followed routinely for the performance of designated operations or in designated situations.” Crafting a detailed document for your beauty business operations will streamline tasks, ensure consistency, improve client satisfaction, and lay the foundation for growth.

With over two decades of experience in the professional skin care industry, Kelly Wolcott is a respected entrepreneur, lifelong learner, educator, and mentor. She currently serves as the director of judges for The Skin Games, helping to shape and maintain high standards in the beauty industry. As the founder of three highly successful skin care businesses and the creator of How-To: Esthetician Training, an online education platform, Wolcott’s achievements are driven by her relentless pursuit of knowledge and commitment to excellence. Her mission is to inspire and empower beauty professionals through continuous education and innovation. In her free time, she enjoys reading, outdoor adventures, and exploring new travel destinations.