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The advances in technology, science, and medicine have assisted in the increase of the average life expectancy rate… resulting in a higher number of 50-plus consumers. With the increase of this demographic, it is important to appreciate the impact they can have on your spas revenue. A notable factor to consider when dealing with clients that are over 50 is that the time they spend…
It still amazes me how many of us are out there that avoid all contact with "equipment" in facial and body procedures. I know what you're thinking; I've heard it all before… "Nothing beats human touch… I can do a better job with my hands." I wouldn't disagree, but what I am urging you to do is to take a moment to simply look at…
Traditional dictionary definitions of the word 'ethnic' refer to those who originate from non-western cultures. The word has also been used to describe people from cultures or nations different from where they reside. The U.S. is unique in that we are genuinely a melting pot. As a result, using the color or Fitzpatrick skin type of a patient to identify ethnicity may lead to incorrect…
Pat Hoffman suffered for years from osteoarthritis in her spine and hands and in her left shoulder, where she had the most pain and loss of motion. Fortunately for Hoffman, bi-weekly massage treatments proved to be extremely helpful in reducing tension and pain, which in turn helped to improve her mobility. Massage increased her energy, and the pain no longer awakens her during the night.…
Have you ever experienced a facial that provided you with new vision and helped you feel completely at peace with yourself and the world? Beyond relaxation you are free of mental chatter, emotional distress and even have more a-ha moments. If so, this is what healing the spirit feels like. We commonly refer to this as balancing body, mind, and spirit. Aestheticians can now provide…