Before coming to the U.S. from Russia in 1991, Elina Fedotova transformed her acne prone skin into a glowing example of the power of natural healing. She is now the CEO of Elina Organics with clinics in Chicago, Ill. and Kalamazoo, Mich. Her products are available in spas and medical offices across the U.S. and abroad. Elina is the founder of the Association of Holistic…

Alexandra J. Zani is an international educator and speaker with a background in biology and medical technology. She holds an instructor license in cosmetology/aesthetics, is NCEA certified, and has received advanced certifications both in the U.S. and abroad in the dermal sciences, spa therapies, non-ablative laser, LED and microcurrent. Zani is an independent technical and scientific advisor and mentor for postgraduate studies in the medical…

Douglas Preston Aesthetician, Business Consultant, Educator and Lecturer Douglas Preston is a business consultant and frequent lecturer in the day and medical spa industry. Preston's business articles frequently appear in DERMASCOPE Magazine, Spa Management Journal, American Spa, MedicalSpa Magazine, Les Nouvelles Esthetiques, and others. Preston is a past-president of Aesthetics International Association (AIA), and served as committee chairman for The Day Spa Association (DSA). He…

Jeannette Kravitz | CEO and Humanitarian With a career that has spanned from working at an airline pilot school, a thoroughbred racing farm, and ultimately as regional operations manager at Photography Corporation of America, Jeannette Kravitz found her creative voice through visual arts, events and music. Through her international travels and volunteering in places like Romania, working for HIV/AIDS orphans and NGOs globally, she has…

My family lives under the mantra; “Know a lot about one thing and a little bit about a lot of things.” Therefore, since I grew-up in the industry, I started as a towel folder and floor scrubber and I continued to work my way up; working in the warehouse; as an aesthetician in the clinic; as a trainer, salesperson, and an educator. I actually left…

As the third generation in my family to be involved in aesthetics, one could say that I’ve been in the industry since I was born. My grandmother did hair, my mom did the skin care, and there I was – around it all the time. With a degree in business and a license in aesthetics, education has played a significant role in my professional life.…

My father was a hairdresser, so I grew up in the salon industry. In 1972, at the age of 12, my mother went to work at the salon with my father and between her extreme passion for skin care and my oldest sister’s business brains they took the three chair salon to a 4,000 square foot salon with 10 facial beds. From there mom applied…

I have practically grown up in the aesthetics industry. I am a third generation aesthetician, with my grandmother and mother before me. At the age of 12 I helped my mother with my first eyelash tinting treatment and I have been in aesthetics ever since; enjoying the ability to make people feel good about themselves… helping them feel beautiful. Throughout my aesthetics career, I have…