The latest trend in skin care in the United States hails from Asia, specifically South Korea. In a country where a 10-step skin care routine is commonplace for women, it is no surprise that the sheet mask originated there.

10 Things About... Lashes and Brows

Written by Sophy Merszei, CEO
The last decade has seen monumental changes in eyelash and eyebrow services, some of which are driven by improvements in technology, trends from the runway, the economy, improvements in global communication, and even socio-political advancements.

2016 Makeup Trends

Written by Rickie Bocanegra, lead makeup artist and educator at Poise Makeup Professional
With 2015 officially over, as well as some of its social media trends, 2016 promises to bring excitement. One style that always holds up, no matter how many years pass by, is the classic essential look.
Many clients do not pay attention to in-depth instructions provided by companies for product application. As they apply products in a way that feels natural to them, they are missing out on a quick and easy opportunity to ensure that they make the most of the products they purchase.

Skin Care Blogs

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