Displaying items by tag: DERMASCOPE

Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well.
When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was only a delicious fruit), iPods, e-mail, and all the multi-tasking we do, handwritten communication like writing notes, letters, and cards is slowly becoming a lost art.

More and more, aestheticians and trained spa professionals are promoting and performing acne face and body services, joining dermatologists in co-managing this common, often disfiguring disease. As they expand their understanding of acne conditions, they also are questioning popular treatment methods and the topical compounds commonly used to fight acne.
The next generation of care for acne will be a preventive and reparative approach of influencing hormonal imbalance, killing bacteria and reversing tissue scarring with a sharp focus on oxidation management.

A woman looks in the bathroom mirror, taking inventory. Her skin has seen thirty-something summers, perhaps more. There is a nick of indentation at either corner of her mouth, a deepening line or two beside each eye, some expressive wear, perhaps, to the forehead. She touches these places and considers her options. Maybe a series of exfoliation treatments before her next birthday, maybe some wrinkle fillers.

But these familiar indicators of the aging process don’t trouble her as much as the growing cluster of comedones and breakouts at the side of her chin or appearing on her jawline.

Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may think your facilities are clean, but what you cannot see is what needs to be combated. Basic biology and chemistry has taught us that the elements of our world consist of molecules, cells, bacteria, and viruses that cannot be seen.

Perfection. It’s what we all strive for in life, our families, and business. But, beginning at a very young age, it’s the perfection of the reflection we see in the mirror that becomes a daily goal. From the moment we notice that first flaw, perhaps the small whitehead or the “it happened overnight” exacerbated and full-blown pimple, the first attacks on facial perfection can quickly escalate to a full-blown war.

How well do you really know your clients skin? Are you one of those aestheticians who view all skin equally for remedy options? How would you rate your professional savvy selecting the exact product formula or clinical treatment for your client's skin type?
In today's rapidly shifting skin care market, no room exists for lazy aestheticians arbitrarily advising inaccurate products based on marketing hype or uneducated judgment using treatments that can't deliver results because the skin type and problem(s) have not been properly identified. Before an aesthetician initiates the first treatment, a prudent skin health check-up should be a mandatory preliminary step to ensure home care products and the recommended clinical remedies compatible with the correct "skin type".

You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town.
Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can offer that particular service at your spa when you return.
Bring home as many details as possible, and go to work bringing this new service to life in your spa.

E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep your spa at the top of your clients' minds and make them want to come back again and again. But there's more to it than sending out a monthly e-mail.

Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created just like in a regular spa. Mobile spa treatments can be offered in private homes, offices, or hotels.
Consumers are busier then ever. They are increasingly seeking opportunities to pamper themselves in their own surroundings and not have to go out to feel relaxed.

Skin analysis may seem pretty rudimentary at first glance. In fact, speaking as a skin care therapist myself, one of my concerns about our profession is that not everyone takes it seriously enough. Clients may think they "know" all about their own skin, and the skin therapist may lack the expertise to offer deeper insight.

It's my passionate belief that the skin analysis is the most valuable service we offer as professionals. I believe not only that every professional skin care treatment must be preceded by appropriate questions and an expert visual and manual examination, but also that every purchase of skin care product as well deserves to be shaped by this same consultation.