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Today, almost every industry has begun to feel the effects of the economic downturn in one way or another. The spa and hospitality industry is no exception. During the past few months, this market has seen a dramatic shift in consumer behavior. Most spa professionals have seen a decrease in new clients as well as less in frequency from regular customers. While today’s economic outlook may be bleak, there are things an individual or company can do to rise above the recession. While most spa professionals’ first inclination is to offer discounts, this can actually hurt their bottom line. I believe there are other, better strategies that can help those within the spa industry succeed in this time of uncertainty. The number one rule of thumb is to differentiate yourself or your business from the competition. The following are just a few steps to take in order to set your enterprise apart and come out on top: Comprehensive Value: Hardworking professionals are therefore stressed and in need of therapeutic treatments, but they are scrutinizing value. Spas should promote any services or facilities that are offered “for free” by the spa or salon. For example, most spas have a sauna, steam rooms, and/or relaxation rooms that can be utilized pre-or post-massage. Or they offer complimentary herbal teas and snack items. Make sure clients are aware of spas offerings so they feel they will get the most for their money. Creative Packaging: Reviewing and understanding your clientele will help you understand how to “seal the deal.” For example, if you know that a large majority of your customers come in during their lunch break and your spa offers food, create a spa treatment and lunch package. The customer will still pay for the treatment and meal, but will enjoy the luxury of having it packaged for them. Share Services: For those professionals who are self-employed, it is helpful to partner with other local spa and hospitality professionals. By doing so, you can share customers and potentially gain new clients. Search your local community and create deals with hair salons, nail salons, and health clubs. By selecting businesses with similar clientele, both companies will tap into a new audience that may not be reached otherwise. Something for Nothing: Another great way to make clients feel like they are getting more, without spending money is to offer a leave behind flyer with post-treatment care. Share a short list of tips on what to expect and what to do after the treatment. While this may not seem like very much, clients will appreciate the time you took to make their experience last a little bit longer. Community Involvement: An additional idea is to get involved within your local community. For example, if there is a community athletic event or health fare, offer treatments to participants. This will get your name out and potentially attract new clients, for only a few hours of your time. Hopefully the tips above can help spa professionals survive the storm.
Malic acid, derived from apples and pears, and mandelic acid, derived from almonds, are effective at treating multiple skin issues. Mandelic acid is naturally antibacterial so it fights off acne-causing bacteria. It also controls the oil in the skin, and protects from redness and irritation. Malic acid keeps the skin hydrated while fighting the skin’s free radicals that contribute to skin damage and pigmentation. Natural acids also contain collagen-producing properties that repair and rebuild tissue, softening fine lines and wrinkles by maintaining the elasticity and strength of the skin. Both mandelic and malic acids are gentle and suitable for all skin types (including sensitive skin), even in higher concentration amounts. The skin benefits from the use of natural acids because of their preventative and moisturizing properties. Natural acids are ideal because, unlike their chemical counterparts, they absorb into the skin much faster – giving quicker and more effective results. The use of other chemicals or ingredients can strip the skin of its natural barrier, causing little benefit and exposing the skin to greater irritation.
For those women with prenatal complications or with high-risk pregnancies, extra care and consideration needs to go into their massages. Their doctor will know whether or not their condition contraindicates all massage or merely limits the techniques and positioning options for massage. If your client has any of the following conditions, make sure that her doctor is comfortable providing you with a written release and any appropriate recommendations in accommodating her special needs: PIH disorders such as hypertension and eclampsia, which is also known as preeclampsia or toxemia; Gestational Diabetes; IUGR/SUR; or placental abnormalities. Women with a high-risk pregnancy need to take the same care in consulting with their doctor. Again, always have the doctor furnish you with both a release and their recommendation if any of the following factors apply to your client’s pregnancy: mother’s age is under 20 or over 35; a history of complications in previous pregnancies; three or more consecutive spontaneous abortions (miscarriages); multiple gestation; maternal illnesses including diabetes mellitus, chronic hypertension, or cardiac/renal/connective tissue/liver disorders; Rh-negative mother; genetic problems including DES; other uterine abnormalities; fetal genetic disorders; or drug or other hazardous materials exposure.
Tis’ the season to creatively promote skin care! Well into the early fall, most salons and retailers start to get ready for the holiday season. They ramp up inventory, consider hiring more staff and plan special deals and marketing for the biggest selling season of the year. Once it comes time to start making the important marketing decisions that attract shoppers and clientele, all too often the busy season can force marketing to the back burner. The ideas were there in the beginning; however, the hustle and bustle of clientele and holiday appointments can get you off track.
Cleanse face thoroughly with Lait Clarifiante Deep Cleansing Formula on wet sponges.
Apply Desin-Gel Desincrustation Pre-Masque to clogged areas with a brush. Do not use on eye areas. Allow to sit eight minutes.
You may steam at a distance of about 18 inches for two minutes prior to Desin-Gel application, and during the sitting time.
If galvanic is applied, apply directly over the Desin-Gel using a negative active electrode.
Proceed with extraction in normal manner, not to exceed seven minutes. After extraction, apply Tonique Clarifiante Hydrating Toner to lower pH.
Post-Extraction Breakouts: Apply Serum Antigrasses Special Post-Extraction Treatment using a dropper to all areas that have been extracted, or where enlarged pores are present. This product helps to soothe the skin after extraction, helping to prevent follicular inflammation that can lead to post-facial pimples. Apply high frequency over gauze. It is suggested to follow the dropper with the mushroom electrode of the high frequency unit, as the serum is being applied. This is all performed over gauze.
Apply Hydrafluide Hydrating Formula to skin and perform massage. There is no need to remove this product – it is both a massage fluid and a hydration fluid. This step may be skipped if skin is excessively oily or acne is flared or many blemishes are present.
Apply Masque Clarifiante Deep Cleansing Masque to all clogged or oily areas. Allow to dry 10 to 15 minutes. Remove with wet cotton compress mask and sponges or soft cloths. Re-tone with spray or application of Tonique after removal. Apply Strataguard Daily Hydrating Sunscreen to entire face.
This article addresses questions aestheticians frequently ask as they are trying to make wise choices to further their education, develop existing skills and knowledge, expand their earning capabilities, and fulfill requirements set by their states to practice their trade. While this information may provide some resources – view the list below – it is neither a guideline nor a comprehensive analysis on education currently available to aestheticians. I have asked several of my colleagues to share their insight and they have done so generously. I would have wished to relate the opinions of many more skin care experts and educators; however, space is of course a limited commodity in print.
Using the wrong brush to apply your client's blush can cause women to wind up with virtual racing stripes on their cheeks.
Although many summer photo shoots depict long healthy hair and a glowing, sun-kissed skin, we all know that summer’s sun and humidity can wreak havoc on our beauty regime. Here are some easy tips for getting hair in shape this summer while not spending a lot of cash. Tip 1: Lay off the hot styling tools: If you normally use hot hair tools (blow dryers, hot irons, electric curlers) every day, give your hair a break and let it air dry. You know the humidity will just undo all of your work the minute you step outside. Braid your hair on summer days, and at night, you will have seductive waves. Tip 2: Protect your hair from damaging UV rays: The sun’s UV rays are just as damaging to our hair as they are to our skin. Not only does the sun make our hair dry and weak, it also can make color-treated hair appear brassy. Wear a UPF protective hat or invest in a hair care product with SPF. Tip 3: Pack in the nutrients: If you break the above rules, make sure you take extra precautions to repair your hair. Give it extra conditioning and protection.