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Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa’s retail routine hum.
Your Spa's Style
Oftentimes spas try to sell a bit of everything in an attempt to accommodate everyone. This can be a fatal error. The more fragmented your retail mix the more clients and staff will be confused. There must be a driving force behind your spa philosophy. Are you primarily a spa focused in on medical skin care, contouring services, water therapies, or all organic non-ablative therapies? Before you can determine the best retail mix for your spa, you really need to dig deep and understand your theme, focus, and primary therapeutic offerings. Moreover, remember that if you can’t get the product on them in the treatment room—there is a much smaller chance that the client will be taking the product home with them for further use when not at the spa. Integrating the treatment experience with the retail experience is crucial. When determining your retail mix, be cognizant of your client. Do you primarily offer clinical services or is your treatment mix somewhat more “fluffy†or gift-oriented?
Traditional dictionary definitions of the word 'ethnic' refer to those who originate from non-western cultures. The word has also been used to describe people from cultures or nations different from where they reside. The U.S. is unique in that we are genuinely a melting pot. As a result, using the color or Fitzpatrick skin type of a patient to identify ethnicity may lead to incorrect treatment selection. Understanding the intricate variances that exist between the structure and function in the skin of people from differing geographic regions in the world is one important key to a successful treatment.
3 Have client roll over and repeat the dry brushing and the Oleaslim application. Apply Oleaslim on the bust line only if the client wants to reduce the bust.
Oleaslim Treatments are performed in a series of two treatments per week for a total of 10 sessions. All clients must drink at least eight glasses of water every day to flush toxins, maximize inch loss, and ensure adequate hydration. Always perform a health history consultation to avoid contraindications such as pregnancy, lactation, hypertension, etc.
I am often asked the question, “What equipment should I invest in?”, by colleagues who are new to the industry or those trying to decide what piece of equipment they should add next to their current inventory of modalities. My response is always, “What do you want to achieve?” Our equipment choices should be based on how the chosen equipment will support the treatment offering that we provide. What is the main focus of your business? Is it high tech and clinical or wholistically based? Who are your clients and what are their skin concerns? How do you differentiate your business from the competition?
In the aesthetic industry, we have been fixated on two principle manifestations of aging: wrinkles and gravity. We address wrinkles through a variety of methods including laser and light technology, dermabrasion and microdermabrasion, chemical peels of various strengths and types, botulinum toxin, and daily skin care regimens. Gravity has been the traditional territory of plastic surgeons that lift and pull until the sagging skin and muscles return to their desired youthful position. The problem with this paradigm is that it fails to incorporate one vital element in the aging process, the loss of soft-tissue volume.
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete. You need a solid investment program - an investment into the future of your career path, and what better than continuing education and advanced education. In the ever changing face of beauty products and beauty systems, it’s become even more crucial today for aestheticians to stay on top of their game.
More than one million Americans are diagnosed with skin cancer each year. Many more are diagnosed with pre-cancerous conditions. These numbers continue to increase, not only in the U.S., but worldwide. Despite the alarming increase in skin cancers, especially in the teen and young adult population, people continue to believe that a tan is healthy. The notion that sunscreen is an occasional summer-only accessory is still prevalent, yet mistaken. Several factors are responsible for the alarming rise in skin cancer. The continual erosion of the Earth’s ozone layer due to pollution has led to a decrease in the amount of ozone protection than was afforded previous generations.
Dermatologists, aestheticians, and technicians have used microdermabrasion for over 20 years to combat the signs of photo-aging on the skin, provide treatment for acne and discoloration, and minimize the appearance of superficial wrinkles, scars, and stretch marks on the face and body. Experts in the industry continue to make advancements in technology, technique, and sanitation to provide optimal results and protect their clients and staff. As treatments become all too standard, we must ask how much care are we putting into skin care regimens and treatments. It is important to understand the needs, skin types, backgrounds, and daily regimens of clients, otherwise microdermabrasion can be damaging to their skin and diseases may be spread.
Two forms of wax are used in spas, with one being a 'must have' hair removal tool that has been used in the beauty industry for generations, and the other being a traditional barrier therapy utilized for hydrating the skin for as long as skin care has been performed. Both deem a closer look at for safe use, epsecially as spa clients are demanding higher levels of safety now. Spas must answer client demands for obviously safe protocols, or lose them, one at a time, to spas that do.