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When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…
Recent global estimates state that anywhere from six to 18% of women in their reproductive years suffer from polycystic ovary syndrome. According to the Centers for Disease Control and Prevention (CDC), polycystic ovary syndrome affects up to five million American women of childbearing age. This article concentrates specifically on polycystic ovary syndrome-related skin and hair growth concerns. Polycystic ovary syndrome is an endocrine hormonal condition…
Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in hospitals, it’s…
Nobody likes a cluttered and unorganized workstation, especially clients. Although everything inside of a spa may be clean, the clutter and lack of organization alludes to an unkept and unsanitary treatment room. Not only does having an unorganized spa or treatment room make clients feel uncomfortable, but it also reflects poorly on the skin care professional. This is not appealing to clients, especially when they…
Call off the search team – I have found the answer to relatively instant, radiant skin. While this summarizes my recent visit to a skin revision training class, DMK describes their enzyme therapy a little differently – restoring skin to its peak condition. As the DMK, now-certified, aesthetician began examining my face, she inquired about my skin troubles and started concocting a plan of revision…

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