Monday, 17 January 2022 10:59

The Cash Cow of Aesthetics

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It is February, and while most of the world is thinking of Valentine’s Day and the end of cooler weather, the professional skin care world is gearing up for a new season of the trade. With sunnier weather almost in sight, spas may be in preparation to take on more hair removal services or relaunch an existing menu. To support our community of readers, we have prepared the utmost lineup of primary articles on this essential topic, plus an exclusive article on chemical peels by Sorella Apothecary’s lead educator, Rebecca Olpin.

To begin, when considering social media marketing, the options around content creation can seem a bit daunting. However, the possibilities are outwardly endless with hair removal. Get the ultimate social media guide for skin care professionals looking to make digital waves with Melissa Black’s article, “Hair Today, Gone Tomorrow.”

Focusing further on hair removal practices, “POC Protocol,” an article by fearless beauty, Mary Nielsen, explores the necessities and modifications needed to perform laser hair removal on darker Fitzpatrick types. From performing a thorough consultation to ensuring clients are taught the best post-treatment care, get an in-depth look at this permanent modality.

Lindsay Miller’s article entitled “Startup Success” reviews the process of opening up an aesthetic practice that specializes in hair removal. Profitable in nature, discover what to consider before taking on this endeavor and how to continue that success once the business is established.

To close off the primary lineup of education, DERMASCOPE Ambassador Victoria Prince discusses the financial opportunities in her article, “Money Maker,” to make the most of reoccurring hair removal clients by creating complementary add-ons to keep them coming back for more.

Hair removal is a substantial practice that is rewarding for both clients and practitioners. The pursuit of smooth skin is what the industry was built on, so it only makes sense that professional hair removal has exploded through many channels.

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