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Sunday, 23 April 2006 15:48

In High Definition

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An internal sense of well-being or “beauty” enables an individual to present a glowing self confidence in the world today. Surveys conducted by universities and economists have concluded and support that external beauty contributes greatly to personal and professional success.
I was very honored last year to be part of a “Beauty and Labor Marketing” survey, which had a demographic group of 7,000 respondents between 30-70 years old. From this survey, the economist concluded that people who are perceived as “very nice looking” earn about 10 to 25 percent more than those viewed as “average”. Their findings held true even when education and experience levels were comparable in the two groups. It was also found that attractive women increase their salaries at a much faster rate.


So it stands to reason that today's baby boomers are in search of that well-groomed appearance, so they are received more positively in today's society of “Youthfulness”.

Meaning for Make-up artist and Manufacturers
Within today's make-up industry the consumer is highly educated in benefits and results, the manufacturer is no longer selling promises in a jar, the advertising agencies are working long and hard at celebrity endorsements and for the first time moving towards models over the age of 40. Advertisements are using tag lines, such as, “Wearable make-up”, “Age Defining”, “Air-brushed” etc. The consumer is not so fast to take the bait – especially since every shopping network with promises of looking 10 years younger bombards them. Unfortunately the consumer is never told the DIVAS secret… she has had a facelift, filler injections, collagen and so on, and on every talk show make-up artists are giving How To Look Like the celebrity of the moment makeovers.
We have arrived at the age of HIGH DEFINITION. Do we as make-up talent understand the needs of the baby boomer client? Do we know where are talents are best sellable?
Today the baby boomer is our most educated consumer, so as make-up artist we must keep up with our education on the latest procedures by doctors, the treatments being done by both doctors and aestheticians, the newest ingredients, the hottest techniques and trends out there. For instance, those interested in working in TV, it is all about air-brushing. Television cameras have gone digital high definition. Have you mastered this technique?
From my own career experience at this moment the trend is all about the EYES. I have been blessed to work with some of the most talked about personalities of Film- T.V., Theater and the Who's Who of DC Power Players and no matter who – the eyes are the sell, the HIGH DEFINING FOCUS. Eyes can create the look of Power, Innocence, Sensuality, Mystique, and being Demure. We can even make a woman look younger with a great eye make-up look. Today the best backstage beauty tip is LASHES. Make no mistake they are back from the simple corner of the eye, to half the eye strip, to full strip, individual lashes, and lash extensions. LASHES ARE BIG BUSINESS TODAY!

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