If you have spent any amount of time on skin care social media, you’ve surely seen the ASMR reels, the “skin-tok” trends, and the cute infographics. You’ve seen aestheticians that post daily on all platforms while still somehow being fully booked and working in the spa. For those that don’t consider themselves tech-savvy, maybe it seems like everyone knows some secret that you don’t. How does one make these perfectly aesthetic posts? Where do you even start with filming a reel? And what even is Canva? 

Heading into 2025, if a goal of yours is to get more involved on socials or to boost your spa marketing, this is the column for you. We will be breaking down how to get started, where to put your time and energy, how to keep up, and how to break into content creation. Welcome to the Content Lab! 

WRITTEN BLOGS 

Blogging may seem like a thing of the past, but here at DERMASCOPE, we believe in keeping the art of the written blog alive. If you feel like you need a good place to start with content creation, blogging may be the easiest threshold to cross. Really, all you need to write a good blog is a place to type and some research skills. 

WHY BLOG? 

Nowadays, there’s probably already a post online about any skin care topic under the sun, but that doesn’t mean that you don’t have anything to add! Blogging can be about more than educating or marketing; it can be about connecting with potential and new clients alike and showcasing your personality before your chance to get face-to-face. Chances are, if a client is interested in your services, they’ll browse your social pages and website before they book to get the vibe of you and your business. Having a dedicated blog that they can peruse can show your personality, what you care about, your skin care expertise, and more, and these are all things that can convert them from a browser to a booker. 

Jordan Miller graduated in 2022 from the University of North Texas with a bachelor’s degree in creative writing and a minor in journalism. She is currently working as the assistant editor for DERMASCOPE Magazine and has over five years of experience as an editorial and social content creator. In her free time, she enjoys reading, writing, traveling, and spending time with her cat, Kiko.