E-commerce can help businesses grow in unfathomable ways. The possibilities are endless, and although many skin care professionals may not start savvy in retail sales or e-commerce, this is something, with a lot of time and energy, that can be learned. There will be growing pains that may happen along the way, but once the code is cracked, you will never look back.

After 2020 and a worldwide pandemic, no job is foolproof, and skin care professionals, until recently, had to have in-person clients to make money. However, that has all changed. As a collective, there was already a major trend of online shopping, but it has now skyrocketed after the pandemic with no end in sight. What does that mean for you? Well, this potentially means money while you sleep, a more flexible schedule, and hopefully, less stress and time for yourself and your family. This all sounds like a win-win situation.

What is e-commerce exactly? E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet. E-commerce is often used to refer to the sale of physical or digital products online, but it can also describe any kind of commercial transaction that is facilitated through the internet, including product sales, virtual classes, consults, digital downloads, and even virtual facials for aestheticians. Here are a few easy ways to start your own e-commerce business or grow your current e-commerce business.

Kasey Boone has always had a passion for the beauty industry. After working as an aesthetician in the treatment room for over 15 years, she now has a passion to create fun, versatile tools that can be used in and out of the treatment room. She has created the amazingly soft and easy-to-use Glow Towels, Glow Skincare Cold Roller, Mini Cold Roller, and more. When Boone is not creating skin care tools or treating her clients, she is working on her new magazine and podcast Skin and the City.