Happy March, aesthie besties!

Solopreneurs have finite resources, and nowhere are their resources more constrained than in the time they have for the business. The theme for 2023 is maximizing effort. Because of a solopreneur’s need to wear so many hats, it is paramount that time be spent efficiently whenever and wherever possible. No aspect of business is as potentially time consuming as time spent on marketing and social media efforts. What to post? How to post? When to post? How can marketing efforts made across the board be their most effective? How can the solopreneur get every last bit of benefit from the time they spend on their business, especially in the marketing and social media arenas? 

As with most things, the concepts are relatively simple. Executing these concepts requires the solopreneur to be self-aware, have a clear and consistent direction for their efforts, and, most importantly, have their ideal client in mind at all times. 

Nichelle Mosley’s passion for aesthetics was born out of a desire to help others, after failing to find help for her own acne as a young adult. Licensed in 2015, she has worked in clinics, plastic surgery practices, dermatologists’ offices, and with family practitioners. She then opened her own clinic in 2017, Queen City Beauty Group + Wellness. She focuses on integrative aesthetics and holistic solutions to clients’ skin concerns. As a member of the International Association for Applied Corneotherapy, Mosley seeks whole-person solutions, while delivering results for clients. She is also the 2019 Skin Games Age Management Champion and 2018 Skin Games Acne Finalist.