Storytelling, marketing, and building a clientele go hand in hand. Here are some ways to create your business’s story and marketing while building your waxing clientele.

USE YOUR VOICE

Storytelling starts with your voice. What do you want people to remember you by? Your voice is your brand and a part of building up your clientele. Business is more than just clients though. It’s creating a story and an image that people want to be a part of. Are you a skin care professional focusing on speed waxing and eyebrows? Or are you a chemical peel expert focusing on skin revision? 

Your voice determines who your target market will be. Without a voice, your brand won’t stand out, and it’ll be difficult for your audience to figure out who you are, what you are, and why they need to incorporate you into their life. Think about a movie trailer – if you have absolutely no idea what it’s about after watching it, how inclined are you to really go see it? If a movie starts out too slow, do you see it through or does it take you a few times to get through it? Think of defining your voice in these ways. If your clientele has to go through too many steps to figure out who you are and the services you offer, they are more than likely going to find a waxer that has everything laid out more directly and explained clearly. 

Taylor Wilson is a licensed aesthetician hailing from the DMV. She’s a graduate of Von Lee International School of Esthetics, founded by the legendary Carole Walderman. She was a wax trainer at a European Wax center and eventually transitioned full time into her own studio, JB Skin Clinic, where she provided waxing and skin revision treatments. Realizing she wanted to focus on education and helping other aestheticians reach their goals, she came on board to Starpil as their brand educator.