The excitement of beginning and operating a business created simply from one’s love of aesthetics is the dream for many solopreneurs. Parts of this dream are exhilarating and fulfilling, like transforming a client’s skin and…

Ever wonder why an individual chooses a certain brand over another similar brand, like Target over Walmart, Coke over Pepsi, or vice versa? Effective branding is usually the culprit. Branding is a term that gets…

Fear can be one of the biggest barriers for skin care professionals (especially new ones) when considering new modalities in their treatment rooms. Other times, it is inexperience or lack of practice. Whatever it is,…

Storytelling, marketing, and building a clientele go hand in hand. Here are some ways to create your business’s story and marketing while building your waxing clientele. USE YOUR VOICE Storytelling starts with your voice. What…

Deciding to go solo and open your own business is an exciting time, but it’s easy to get overwhelmed with where to even start. When to go solo depends on several factors, but the general…