William Shakespeare once said, “The eyes are the window to your soul,” and there are countless songs and poems devoted to the eyes of a loved one. Believe it or not, there’s actual science behind why the eyes are viewed as an important facial feature. In a study conducted in 2017, both men and women say that the eyes are the most attractive part of a person’s face. 

EYE OF THE BEHOLDER 

Given the attention on the eyes, traditional and digital beauty media have long dedicated content focused on the appearance of them, specifically addressing concerns for under-eye skin conditions. A search for “dark circles under eyes” will pull up over 29 million results on YouTube, over 34 million on Instagram, and over 13 million on TikTok. A search for “antiaging eyes” results in even more impressive numbers with over 45 million results on YouTube, over 45 million on Instagram, and over 25 million on TikTok.  

Concealing under-eye issues is another popular topic as there are countless articles with headlines like, “Concealer Deep Dive,” “Does Your Under Eye Concealer Make You Look Old,” and not to mention, the inevitable annual, “Best Under Eye Concealer of *insert year here.*” A search for “under eye concealer” results in more than six million results on Instagram, over three million on TikTok, and well over 11 million on YouTube. On average, a woman in the United States spends $15,000 in her lifetime on cosmeceuticals and makeup, a large percentage of which is spent on under-eye concealers. 

EYES & THE TREATMENT ROOM 

Skin care professionals know only too well that clients want solutions that address their under-eye skin concerns and conditions, as well as products and treatments that maintain their overall orbital area skin health.  

Lila Castellanos has focused her energies into the beauty industry for the past 19 years, specializing in skin rejuvenation. As a licensed aesthetician, she has lent her expertise to working as a paramedical aesthetician in the medical spa field as well as in both day spa and mobile spa business models. It was through these varied experiences, along with the interactions with her loyal clientele, that she honed her passion for improving and maintaining the health and integrity of her clients’ skin. Castellanos thrives on being able to use her extensive knowledge to customize each treatment to help her clients achieve the results they are searching for, from antiaging facial and, treating acne to minimizing the appearance of scarring and addressing skin conditions that arise as a result of hormonal changes.