I can recall a time, not too long ago, when the primary focus of my skin care clients was antiaging and skin renewal. Not that those issues are not still at the top of the list of skin care concerns, but they have surely been surpassed by the skyrocketing concern of hyperpigmentation. I have traveled the world as a skin care educator, and in the Asian market, combating pigmentation ranks at the absolute top of the list of skin concerns, with skin lightening ingredients being the number one selling skin care products. My Asian counterparts are often amazed that such concerns even exist in the Americas. Not only do they exist, they have “climbed the corporate ladder.”