I can recall a time when the primary focus of my skin care clients was antiaging and skin renewal. Though both remain at the top of the list of skin care concerns, they have been surpassed by the skyrocketing concern of hyperpigmentation. I travel the world to educate on skin care, and in Asia, combating pigmentation ranks at the top of the list, with lightening ingredients being overwhelming favored. My Asian counterparts are often amazed that such concerns exist in the Americas. Not only do they exist, but they have also climbed the corporate skin ladder. 

Like most of the skin care business, combating hyperpigmentation is not a simple task, and there is absolutely not a single black and white answer. The only way to improve and prevent hyperpigmentation is to completely understand what causes, triggers, and influences pigmentary changes within skin. 

The melanocyte is a tricky cell. It has a mind and memory of its own, and above all, the cell is easily influenced. However, with this month’s issue, readers have the opportunity to gain a wealth of information on pigmentation, causes, triggers, treatment options, and prevention. One of the most essential bits of advice that I can provide is to think outside the box. Take every aspect of clients’ lifestyle into account because it is within these areas that the biggest culprits of pigmentary influences are often found.  

Obviously, exposure of ultraviolet rays and the use of sun protection products are important, but this is basic skin knowledge. Everyday lifestyle influencers such as vitamin supplements, sleep habits, stress levels, hormonal changes, and even traumatic life events such as divorce or the loss of a loved one are also important factors to keep in mind. Training and knowledge in conjunction with the client’s consultation will provide the opportunity to conquer their pigmentation concerns.