Main Objective

This month’s issue focuses on the foundation of our industry and the core of our success – skin Health and wellness. Even with the continual influx of new products, ingredients, and technology falling into our skilled hands, the main objective of our job has never changed – to allow skin to be the healthiest that it can be. The healthier skin is, the easier it is to improve specific skin concerns and conditions.

As readers soak up all the content from this month, be sure to note where it plays a role in the health of skin. What are the basics needs of every skin type? What needs to be done to obtain that base line? How can it be built upon? These are easy questions that often get overlooked when looking at the big picture. 

Go back to the basics and to what it is you know about skin and how it functions. Every skin type requires hydration (water), a balanced microbiome, antioxidant protection, and ultraviolet ray protection. From this baseline, it is easy to focus on skin concerns, including promoting cellular turnover, inhibiting pigment production, minimizing (or maximizing) oil production, and stimulating protein synthesis for firmness and elasticity.

The basics never change. The core requirements of skin have never changed. The core requirements of professionals’ role have also never changed. Know the basics, perform a thorough consultation every single time, and, lastly, know the products. This month’s issue will be a fantastic tool to put in a skin professional’s toolbox. Enjoy!

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