When NovaLash CEO, Sophy Merszei, created LASHoff (the first annual contest for eyelash stylists) six years ago, she wanted to give entrants the opportunity to further develop their skills and businesses by recognizing their hard work in a segment of the industry that has seen increasing growth and consumer popularity. This year, Merszei had the honor of announcing the company’s newest Lash Artist of the Year winner during a ceremony at Houston’s Hotel Zaza. Selected by a panel of six judges, Melton was flown to Houston for Merszei’s announcement along with three other LASHoff finalists, Liz Lovell, Natalie McCarty, and Celine Tran. According to Merszei, Melton’s work embodied everything NovaLash stands for: “Maribeth perfectly executed the technique, experience, and safe approach necessary in creating the signature NovaLash eye look. It was clear that her ability and precision set her apart from her competitors. We had incredible talent this year. While everyone did a fantastic job, there can only be one winner. Congratulations, Maribeth!” In addition to gifts valued at upwards of $10,000 in cash, prizes, and travel opportunities with the brand, Melton will also receive marketing, advertising, and public relations support to help her achieve the business goals she has outlined as the owner of Mariposa Esthetics Spa. She will also pre-qualify to compete in Lash Wars Las Vegas, which is hosted by the National Eyelash Education Safety Association. “It is so exciting to be honored in this way,” said Melton. “In addition to the prizes, the idea that I get to travel all over the country and interact with other beauty professionals is amazing. I can't wait!” McCarty was also honored, as she was selected the Fan’s Choice winner. As Brand Ambassadors, Melton and McCarty will put their skills in motion among their peers.