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If you have spent any amount of time on skin care social media, you’ve surely seen the ASMR reels, the “skin-tok” trends, and the cute infographics. You’ve seen aestheticians that post daily on all platforms while still somehow being fully booked and working in the spa. For those that don’t consider themselves tech-savvy, maybe it seems like everyone knows some secret that you don’t. How does one make these perfectly aesthetic posts? Where do you even start with filming a reel? And what even is Canva?
Heading into 2025, if a goal of yours is to get more involved on socials or to boost your spa marketing, this is the column for you. We will be breaking down how to get started, where to put your time and energy, how to keep up, and how to break into content creation. Welcome to the Content Lab!
WRITTEN BLOGS
Blogging may seem like a thing of the past, but here at DERMASCOPE, we believe in keeping the art of the written blog alive. If you feel like you need a good place to start with content creation, blogging may be the easiest threshold to cross. Really, all you need to write a good blog is a place to type and some research skills.
WHY BLOG?
Nowadays, there’s probably already a post online about any skin care topic under the sun, but that doesn’t mean that you don’t have anything to add! Blogging can be about more than educating or marketing; it can be about connecting with potential and new clients alike and showcasing your personality before your chance to get face-to-face. Chances are, if a client is interested in your services, they’ll browse your social pages and website before they book to get the vibe of you and your business. Having a dedicated blog that they can peruse can show your personality, what you care about, your skin care expertise, and more, and these are all things that can convert them from a browser to a booker.
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Jordan Miller graduated in 2022 from the University of North Texas with a bachelor’s degree in creative writing and a minor in journalism. She is currently working as the assistant editor for DERMASCOPE Magazine and has over five years of experience as an editorial and social content creator. In her free time, she enjoys reading, writing, traveling, and spending time with her cat, Kiko.
One of my favorite aspects of being a part of the DERMASCOPE team is that I get to sit down with some of the most inspiring and influential people in the professional skin care industry and chat with them about their background, their achievements, and their aspirations. All of us in the industry see the brands, we know the products, we read about the ingredients and results, but there is so much more to discover through getting face-to-face with the individuals behind the formulations and the education that brands provide to aesthetic professionals. This especially goes for those companies that hold themselves to as high a standard as Ultraceuticals does. I recently had the opportunity to meet with Ultraceuticals’ global education ambassador and technical training manager, Tracey Beeby, and speak with her about all things Ultraceuticals.
BUILDING BRIDGES
Tracey Beeby did not get her start in the industry employed with any professional brand. She started her own salon in Sydney, Australia in 1986, performing treatments and shaping the skin of her clients. After attending a lecture from Dr. Geoffrey Heber, founder of Ultraceuticals, Tracey instantly connected with the foundational integrity and sound science that held up the brand and Dr. Heber’s own personal practice. She began referring her clients to him – a gesture that many skin professionals know takes a lot of trust and confidence. Rather organically, after developing this professional relationship further, Dr. Heber invited Tracey to open up his second practice in Sydney, and subsequently to get involved with Ultraceuticals’ clinical testing.
Ultraceuticals’ products are all extensively tested through their trial process, whether a formula is being updated or created from scratch. Participants with specific skin concerns are brought in and carefully screened to eliminate any possible confounding variables and generate the most informative outcomes. A product must impart significant results before it ever sees the market.
“This ignited my passion even more,” Tracey told me. “I never knew what went on behind the scenes. I knew Ultraceuticals was different, but I didn’t know how or why. I wanted to learn.”
EMPOWERED EDUCATION
Nurturing the aesthetician’s desire to learn is one of the biggest goals of Ultraceuticals as a brand. As global education ambassador, one of Tracey’s favorite jobs is to speak about the brand and deliver the passionate message behind it.
“Dr. Heber is rather introverted,” she jokes. “But the heart of the brand is so big, and I love to talk to the world about that.”
Tracey highlighted for me their team’s wealth of educational materials, from consultation tools and recommendation forms to before and after treatment instructions. These resources are intended to assist in what Tracey says are the greatest skills an aesthetician can have – consultation and retail.
“When an aesthetician asks the right questions, recommends the right products, understands the ‘why,’ and relays it properly, the client won’t hesitate,” Tracey explains. “Aestheticians are in this industry because they care, which is a beautiful trait. But this must be channeled into homecare as well and we are being negligent if we aren’t recommending products.”
Furthermore, with her experience working with products in the spa and behind the brand, Tracey believes the most critical factor in maintaining a successful relationship between a brand and its clinic partners is the education the brand provides.
“When you’re in the treatment room back-to-back all day every day, you need to have the understanding and the verbiage of what you’re doing to treat clients in the best possible way.” Tracey tells me. “This is why Ultraceuticals’ Education Hub is a big part of our partnerships, supporting skin professionals with ingredient knowledge, product information, and any and all updates relevant to the provider.”
And according to Tracey, the partners are what make her job as ambassador and technical training manager so fulfilling. When asked about the challenging aspects of training doctors, business owners, and skin providers, Tracey admits that while it is extremely important to her to speak to the results of the brand, she does not consider it challenging.
“It would only be challenging if aestheticians didn’t share that driving passion that fuels the beauty industry. But everyone who works with Ultraceuticals shares that passion.” she explains.
Tracey leaves me with some final thoughts and recommendations for both aesthetician and consumer:
When speaking with skin professionals, it is not rare to feel an overwhelming passion for helping people bleeding into the conversation. Tracey Beeby is certainly no exception to this, with her 35 years of involvement and her finger on the pulse of what it means to be a skin professional. It is assuring for not only current Ultraceuticals partners but everyone in the industry to know that people like Tracey are striving every day to provide the best possible products, education, and support that they can to uplift and move the industry forward.
DERMASCOPE’S FIRSTHAND EXPERIENCE
After my conversation with Tracey, Ultraceuticals was kind enough to host me at a local partner spa for a full treatment. I spent the day with Bailey over at The Spa at Loews Arlington Hotel to experience the full Ultraceuticals line the way it was intended – in a dark room on a heated spa bed sporting an Ultraceuticals headband.
The Spa staff were incredibly welcoming and accommodating, offering me a jasmine and ylang ylang enhanced hand towel upon the moment of my arrival and taking me on a full tour of the spa amenities. When I met with Bailey for my treatment, in true Ultraceuticals fashion, we did a thorough consultation, discussing my skin needs and history to ensure the most positive experience possible. Bailey was very excited to treat me to my first Ultraceuticals facial, exuding that same passion for skin that Tracey assured me all Ultraceuticals partners share.
My treatment was amazing. After informing her about my sensitive skin and my status as a chemical peel virgin, Bailey opted to use the PHA Resurfacing Peel Treatment for me, a dual-action peel that gently calms and soothes while improving skin texture. I was nervous about peeling, itching, or burning but all I felt during the peel was the smooth application and Bailey’s gentle hands guiding my skin to a brighter, healthier complexion. Everything that touched my skin, from cleanser to moisturizer, felt comfortable and enhancing.
KEY TAKEAWAYS
As someone who isn’t a licensed skin professional and seemingly always has an event to attend just around the corner, it can be hard to trust a stranger to introduce an unused line of products to my skin. But Bailey guided me through the treatment and every product felt like a dream. My skin was beaming for the entire week after my treatment, and I was immediately getting compliments from friends, coworkers, and even strangers about how great my skin looked! I opted to go without makeup to let my freshly resurfaced skin glow and spent the rest of the week reminiscing about how great I had felt at The Spa at Loews Arlington.
All of this to say, as someone who had never experienced the full Ultraceuticals line or knew their history, I left my interview with Tracey Beeby and subsequent Ultraceuticals treatment a big fan of the brand, and with a few items in my online shopping cart.
Massage therapy has been practiced all around the world for thousands of years, and it is no surprise that there are many different massage techniques and practices to choose from. Offering a unique variety of massage therapies for clients to experience can set a massage business apart from others and establish a niche within a very saturated industry. Additionally, having massage therapists that are licensed in multiple massage techniques allows for masseuses to blend practices from different styles, offer add-ons to traditional massage offerings, and target a broader range of client ailments using specialized treatments. One unique massage practice is cactus massage, also known as Hakali, which originates from Mexico.
Cacti are prickly, possibly dangerous, yet often beautiful desert plants. Today, they are being utilized in a massage trend that has several health benefits and can draw in clients interested in an out-of-the-ordinary massage experience. Cactus massages are performed using the nopal cactus, also known as the prickly pear cactus. To prepare, all spines are removed from the pads of the cactus. The pulp and juices of the nopal pads are removed and worked into skin throughout the massage.
References
When picturing the demographic of typical spa-goers, most probably imagine mainly women somewhere between 30 and 50 years old. However, some spas are catering towards a younger demographic – much younger. A common phrase in beauty spaces is “it is never too early to start caring for skin,” and a global trend in self-care, baby floating spas, is taking this phrase to a whole new level by offering relaxation services to infants as early as two weeks old.
FLOAT ON
Originating from Japan, baby floating spas are facilities that offer a unique experience for parents and their infants. During their time at a floating spa, babies are placed in an inflatable, plastic ring that fits around their neck, cradles their head, and keeps them afloat in a tub of water. At some spas, the water is infused with essential oils that nourish newborn skin and salts that help create buoyancy. Floatation therapy allows for babies to freely move their limbs in the water, which, according to some studies, increases muscular strength, skeletal health, cognitive development, improves motor skills and balance, and helps new parents bond with infants. Floating time, which typically lasts around 60 minutes, is followed by infant massage, which stimulates the immune system and alleviates digestive issues. The combination of these services is purported to offer a multitude of benefits to infants from the ages of two weeks to six months old.
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