Body Language: 4 Tips for Mastering the First Impression

Written by Briana McKee, L.E., founder of Texas (A)estheticians Circle
One of the best parts of being an aesthetician is the opportunity to meet new people every day. A great first impression can turn a new face into a repeat client. Imagine knowing the formula for that conversion. What does a great first impression truly entail? What are the steps for sending the right message from the beginning? A first impression is formed in less…
Though most know of the harmful effects of the sun’s invisible ultraviolet rays, many are unaware that the sun also emits various wavelengths of visible light that can also cause potential damage. Among these visible rays is blue light, also known as high-energy visible light (HEV). The biggest source for exposure to blue light is the sun, but it is also emitted by electronic devices…

Post-Summer Repair: Homecare and Spa Treatments for Sun Damage

Written by Kelly Richardson, founder of Venone PR and B.Bronz Sunless
With summer around the corner, clients will be getting ready to spend a few months at the beach and the pool and, after that, they will be looking to skin care professionals to help undo the damage from all their summer fun. Premature aging from sun exposure or tanning beds can attribute up to 90% of how old (or young) a person looks, but that…

Unmasking Melanoma: New Tools and the Role of Early Detection

Written by Craig A. Kraffert, M.D., board-certified dermatologist, president of Amarte, and founder of dermstore.com and ReddingDerm
The last five years have seen breakthroughs in melanoma evaluation and treatment. At the same time, aestheticians (one of the first lines of defense against melanoma) have multiple, newly available internet tools to guide client melanoma surveillance. Treatment options for all three types of melanoma – surface, invasive, and metastatic (widespread) melanoma – have expanded. New diagnostic tools that predict the risk of melanoma metastasizing…
With summer just around the corner, professionals should take time to educate clients on the difference between UVA and UVB rays. While both are harmful to skin, their unique and contrasting differences can have various effects. Up to 90 percent of visible aging is produced by sun damage. In sharing this information with clients, they can actively protect and prevent sun damage and harmful rays…