Small businesses can often benefit from marketing during the holiday season. It is an opportunity to bring in substantial profits to the business; however, it can be common for businesses to begin prepping too late for the season, only to end up missing out on the occasion.
Planning should begin months in advance by first identifying the holiday, outlining a marketing budget, and planning a schedule. As each of these steps takes time, early preparation can help ease the stress of any last-minute plans.

"And as a skin care professional, it can be beneficial to capitalize on this festive time with unique spa marketing techniques and good planning."

This month the magazine focuses on Holidays in the Spa as its main editorial theme. Our feature article, starting on page 56 by Lydia Sarfati, goes into detail with every aspect of holiday marketing for the aesthetics industry. In addition, we have our Holiday Gift Guide special section, which starts on page 95. Take time to read through these pages and soak in the valuable information. By the end of it, I hope you can take away ideas to begin implementing in the spa today.
I am sure many can relate to me with the bubbly feelings that are beginning to approach this season. And as a skin care professional, it can be beneficial to capitalize on this festive time with unique spa marketing techniques and good planning. One of the best ways to be prepared for this season is to utilize the staff in the best possible manner. Do not overlook the necessity of a well-organized staff during this busy time. Everyone in the spa should be knowledgeable about the holiday promotions and in the holiday spirit. Planning in advance and coordinating with employees will produce a strong and profitable holiday season; be prepared for the response you will receive from clients. Happy holidays!

Amanda Strunk Miller
Associate Publisher