It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients by selling them more services and products as well as to get them to refer their friends, co-workers, and family to you. With that said, it is time to explore how to sharpen your pencil on both ends to facilitate a new marketing plan that will take advantage of all opportunities.

We really should be smart about the fruits we consume. After all, remember that fruits are very similar to breads, pastas, rice, and other high carbohydrate-rich foods in that fruits are high in carbohydrates. That is one reason why we should only consume a certain amount, and choose the fruits that are lower in sugar. If you pick the right fruits and eat the proper portions, then you will give your body what it needs and it will benefit greatly from your efforts.
With today’s epidemic of diseases at an all time high people are starting to question which fruits are going to give them the biggest bang for their calorie buck.

Our human skin is a marvel of evolution. And remarkably, much of its physiology and function even today remains a mystery which continues to be revealed. Which is why we all love working in skin therapy, right? Just when you thought you knew it all, up pops some newly discovered cell-capability, or ingredient breakthrough.
For example, only recently have scientists uncovered the intimate connection between brain, nerve endings, and skin, in that neurogenic inflammation is caused by a flood of chemicals called neuropetides that flow into the skin at times of stress.

Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our spas, nail salons, hair salons, or facial studios? As the saying goes, “Cleanliness is next to Godliness.” As business owners of spas, salons, or studios we need to attract new clients and maintain the clients we have. We want our clients to feel safe, comfortable, nurtured, and clean.

There is such a major focus on antiaging and finding the fountain of youth…just remember not all your clients are searching for that elixir nor do they want to look 10 years younger, they are young. Here is how I show these young things how to look like themselves only better. 
After a skin care lesson and a delicious fresh, and friendly facial mask (Greek yogurt and a teaspoon of honey); which I leave on for 15 minutes her skin should feel amazing and makeup should go on like silk. Afterwards, my model was ready for a dash of color to her face.

Sterilization, aseptic techniques, good hygiene, and disinfection methods are essential for every health and personal care practice. Esthetics is no exception. You will learn techniques for disinfecting many salon implements, as well as the importance of aseptic techniques. You will learn to protect yourself and your clients from exposure to pathogenic organisms.
Germs are microorganisms that literally cover almost every surface, including the skin of the human body. Because this is true, it is important that we learn how to control microorganisms through proper sanitation and sterilization.

Who does not want to be beautiful? On the quest for perfection, consumers have always been more than willing to spend their hard-earned money on attaining flawless skin. In 2009 alone, Americans spent more than $10.5 billion on cosmetic procedures. Unfortunately, some of the most common skin concerns are the most difficult to treat.
Almost everyone can relate to the agony and embarrassment caused by the unsightly look of stretch marks, sagging skin, and spider veins. A mix of frustration and hope has left everyone looking for the cure to these beauty burdens. With aesthetic clients reluctant to resort to surgical extremes or ineffective lotions and potions, it is easy to see why the high-tech medical aesthetic procedures performed in the modern day spa have quickly become the consumer's number one skin secret.

One would think that Dr. Vodder’s Manual Lymph Drainage (MLD) enjoyed a steep rise to success. After all, for whatever reasons, it did manage to survive the reefs of recession and the cost restraining law land is thus still covered by the national health insurance schemes in Germany, by which it was recognized only 25 years previously. Yet, it took half a century before it was firmly established as a technique in physical therapy.It was a long journey, beginning in 1932 when Vodder, a Danish scientist, not only discovered MLD intuitively, but also endeavored to elucidate the technique theoretically on the basis of the somewhat obscure literature on the lymph system,
which was still founded essentially on macroscopic studies.

The skin is the body’s largest organ, also known as cuticle or scarf. Skin covers our body from head to toe and is the first line of defense in protecting us from the environment. Therefore, it is important to ensure it receives extra care to restore its elasticity, healthy look, and charm.
Beginning with the Egyptians, Romans, and Greeks; all of these empires were well known for their healing methods. Cleopatra, queen of Egypt, was reported to use the milk bath as a body treatment to keep her skin clear of blemishes, smooth, and free of wrinkles.

Body treatments are on the rise with the evolution of new technologies and surgeries that we have to trim it, lift it, slim it, hydrate it, polish it... and the list goes on. Body treatments are not only for slimming or inch loss but also to help with firming after weight loss or after pregnancy. There are also body treatments that blend a variety of natural ingredients to help with joint and arthritic pain, and clearing conditions that pertain to the skin such as acne, eczema, and psoriasis.  And let us not forget the deep relaxation benefits that de-stress the mind and body.