The first serums were commercially produced in 1930 and were created to reduce wrinkles and tighten the face. As these products have evolved, so have the ingredients that are used within them. Marine seaweed, fulvic acid, and plant stem cells are among the top game changers for this leading category. MARINE SEAWEEDSeaweed has consistently been a popular ingredient in skin care due to its smoothing, moisturizing, toning, and replenishing properties. Seaweed is an extremely versatile ingredient because of its ability to survive extreme conditions underwater and adapt to changing environments. These attributes can be harnessed and used to benefit the skin. It is also full of antioxidants that help with anti-aging and, in some cases, pigmentation. Bio France LabBio France Lab's Intense Facial Serum 24Kt Elite Gold provides skin with effective age-fighting defense. The main active is a complex of three active ingredients: Andean tree, marine seaweed, and 24 karat gold. It is designed to prevent and reduce wrinkles. This complex has a prolonged-delivery technology and sequentially releases the marine active. The dermal metabolism is stimulated, leading to an improvement of skin firmness, moisture, and elasticity. 323-846-5933 or biofrancelab.com FULVIC ACIDFulvic acid is a natural compound found in humus, an organic component of soil that is formed by the decomposition of leaves and other plant material. Because fulvic acid is antimicrobial and anti-inflammatory, it has long played a role in mediating the symptoms of psoriasis and eczema. It is also, however, a great free radical scavenger. Fulvic acid has anti-aging benefits, fighting and preventing fine lines, wrinkles, and sagging. GlyMed PlusSkin Restoring Fulvic Elixir by GlyMed Plus contains critical nutrients for skin care, including fulvic acid. This serum is antibacterial, antifungal, antiviral, and anti-inflammatory. It is easily absorbed into the skin, targeting the most challenging conditions, such as aging skin, allergies, irritations, and acne while stimulating healing to restore younger looking, more radiant skin. 800-676-9667or glymedplus.com PLANT STEM CELLSPlant stem cells are a unique ingredient because they have the ability to develop into numerous types of cells. With different functions, such as cellular regeneration, plant stem cells may be able to trigger the anti-aging defenses of the skin's stem cells. Plant stem cells have an end result of increasing cell energy, cell repair, and cell turnover for optimal growth and renewal. Rhonda Allison CosmeceuticalsRhonda Allison Cosmeceuticals' C-Stem Cell is a skin strengthener that uses plant stem cell cultures, sodium hyaluronate (L), and magnesium ascorbyl phosphate to deliver potent antioxidant support, reduce eye contour wrinkles, prevent collagen loss, and firm and strengthen the skin to aid in the prevention of aging and photodamage. 866-313-7546 or rhondaallison.com Want to read more? Subscribe to one of our monthly plans to continue reading this article.