Bioelements is excited to announce their new national sales director, Kelly Melvin.

Melvin brings more than two decades of experience in the consumer goods industry to her new role at Bioelements. She got her start working as an account representative for companies including Warner Lambert (now Pfizer) and Kraft but chose to make a career shift in pursuit of her enthusiasm for beauty and wellness. Melvin then entered and excelled in the professional beauty space, with roles in business development at L’Oréal Professional for nearly seven years and, most recently, directing sales at Alterna Haircare for the last five years. In this new role, Melvin will be responsible for defining the direct and distributor sales infrastructure for Bioelements and will work across departments to increase Bioelements’ sales pipeline.

Melvin’s background highlights her exceptional leadership in the field of consumer sales and her ability to strengthen existing relationships, as well as strategically identify new partnerships. Skin care is her ultimate passion, and she emphasizes that she will not sell a product she does not believe in.

“It’s important for me to know that the brand I am representing has integrity and that the products perform as promised. I’ve been a huge fan of the brand for years, so when the opportunity presented itself to work with Bioelements, I jumped on it,” shares Melvin. “I’m excited to combine my love for the professional beauty industry and to represent a brand as innovative and well-respected as Bioelements.”