A specialist and privately held distributor in the Middle East, Apotheca Beauty cherry-picks luxury brands from across the globe that excel on premium ingredients and beautiful packaging. With head offices in both Dubai and Kuwait, Apotheca Beauty opens doors into new markets, distributing across a large network of retailers throughout UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, Morocco, and Jordan. The partnership between Apotheca Beauty and Lancer Skincare presents an exciting new frontier for Lancer Skincare, exposing the brand to the burgeoning Middle Eastern cosmetics market. Driven by consumers with a high disposable income, the rising number of both brick and mortar and digital sales channels have made the Middle East a highly compelling emerging market for luxury skin care.