LivNordic, the spa brand founded by Raison d’Etre to encourage the Nordic art of wellness, announced the launch of a new collaboration with Sauna From Finland, to help spas and consumers discover the importance of authentic sauna practice. Bringing together LivNordic’s wealth of global spa industry knowledge with Sauna From Finland’s expertise on the truly Finnish sauna experience, this collaboration aims to encourage a higher standard of sauna in the global industry and raise awareness of the benefits of the practice. A traditional Finnish sauna is a perfect place to rest, relax, and focus on health and well-being. Taking a sauna reduces stress and improves quality of sleep. In the sauna, the mind and body are cleansed and find harmony.

Raison d’Etre has been shaping the world’s finest spas for over 20 years, leading wellness businesses into world-class status and developing Scandinavian-inspired spas with LivNordic. By collaborating with Sauna From Finland, the global spa consultancy hopes to encourage a more traditional Finnish experience that will be taken on board by new and well-established spas.