U.S. Department of Commerce honors California manufacturing of revolutionary skin brightening products with the highest award for expanding overseas sales 

WASHINGTON, D.C. (July, 2024) – Lira Clinical, the global leader in skin brightening solutions, has been awarded a Presidential “E” Award for its contribution to increasing U.S. exports. The Awards were presented by Diane Farrell, Under Secretary of Commerce for International Trade, at the Herbert C. Hoover Building of the Department of Commerce.

The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. Award winners are nominated by the International Trade Administration’s (ITA) U.S. Commercial Service, part of the U.S. Department of Commerce.

“We are truly honored to receive this award for bringing new skin-brightening solutions to clinicians worldwide,” said Metaxia Dalikas, Founder and CEO of Lira Clinical. “This award not only highlights our passion for producing high-quality, next-level clinical skincare products, but it’s a testament to the success of women entrepreneurs in a highly competitive industry.”

The President’s “E” Award was created by Executive Order in 1961 and is the highest recognition an organization can receive for significantly contributing to U.S. exports. This year, 30 companies spanning various industrial sectors were selected to receive the “E” Award. 

Lira Clinical has built its global reputation by providing leading-edge skin care products formulated for any skin type. Lira Clinical’s team of international skincare and medical professionals work with expert chemists to develop carefully formulated products that represent the latest in ingredient science. Lira Clinical uses the most technologically advanced ingredients in its products to deliver superior results in skincare correction, maintenance, and protection. All product formulations - cleansers, masques, exfoliants, peels. beauty oils, and other skincare products - are made to be effective and incorporate topical probiotics, multiple plant stem cells, advanced peptides, unique botanicals, and various skin-nourishing vitamins and minerals.

“We are immensely proud of our contribution to the growth of U.S. exports and helping people around the world benefit from Lira’s advanced skincare treatments,” said Francine Kagarakis, Founder and Board of Directors of Lira Clinical. "Receiving the President's E Award is a testament to the hard work and dedication of our global sales and marketing team. A special thank you also goes to our distributors for being a key factor in receiving this award. Recognition by the Department of Commerce fuels our passion to reach more markets and provide innovative skincare treatment everywhere."

Skincare professionals can learn more at www.liraclinical.com.  

About Lira Clinical

Lira Clinical was born of science, nature, and innovation. Built to be a global skincare brand, the name Lira, much like its products, was conceived from international ingredients. In Gaelic, Lira means beauty. In Greek mythology, Lira is balance and harmony. In Italian, Lira is currency, or more specifically, gold – a universally recognized symbol of strength. Depending on where you are in the world, Lira has also come to mean light, stars, and devotion. The Lira name represents a rich tapestry of all these meanings and when paired with the word, Clinical, becomes the beautiful embodiment of science meeting nature, Lira Clinical’s core essence.

For more information, visit www.liraclinical.com.

Contact:

Tom Woolf

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