Business From Esty to Entrepreneur When an “esty” entrepreneur makes the decision to leave the security of a job and open their own practice, many thoughts may run through their head. Perhaps they are thinking about how they have always wanted to be their own boss or how they could manage things better than their current supervisor. Maybe they feel they are not being taken seriously where they are currently employed, or they may need more flexibility for their personal life. Regardless, in making the decision to go out on their own, one should consider timing, the pros and cons, and any necessary steps they need to take to make it all happen. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Technician, educator, mentor, and business owner, Mary Nielsen has been at the forefront of medical aesthetics since its infancy in the early 1990s. She is an Oregon-certified advanced aesthetician and a licensed aesthetics instructor. She serves as vice chair of the Oregon Board of Certified Advanced Estheticians. She is the author of several aesthetics books, including four chapters in the latest “Milady’s Esthetics” textbook.
Business Taking Care of Business Making the jump from employee to business owner can be a scary and somewhat daunting task. So many variables factor into the equation, like whether to be the sole owner and rent a suite or office or whether to go into business with a partner, perhaps several partners. An even bigger risk may involve opening a multi-service spa as an owner with employees. When spa businesses acquire staff members, will they be filed as a W-2 or 1099 employees? What is the difference? If spa owners take on opening a bigger space with rooms, will they rent some out? What booking software should be used, and does it include payroll, accounting, and marketing services? So much thought goes into every facet of running a business, even things one might not immediately think of as concerns. It is important to fully grasp what it takes to open a business to prepare for a successful, smooth-running operation. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Maxie Frericks has been a licensed aesthetician for over 16 years. Her highlights include being the lead waxer and trainer for three European Wax Centers in Manhattan, contributor for numerous skin care publications, judge for The 2019 Skin Games, educator for Face and Body Summit, and featured in ASCP 2018 Skincare Summit: Waxing Ageless Edition. Frericks has since transitioned into a business consultant for aestheticians and spa owners.
Social Media Social Media Links December READ the December 2022 Issue https://bit.ly/3gUEmPm READ the P&E Guide 2022 https://bit.ly/3HSiKeq Webinar: Solutions for Acne-Prone Skin https://bit.ly/3Uq3Hy2 Join AIA https://bit.ly/3EUXFh6 The Aesthetic Report https://bit.ly/3c9umvU Spa-tify: The Ingredient Label https://spoti.fi/3D7h9Ag Subscribe to our E-Newsletter https://bit.ly/3u5Q0cz 2022 Monthly Columns https://bit.ly/37xNLqN 2022 Aestheticians’ Choice Awards WINNERS List https://bit.ly/3JmWU3J Got a Question: Ask an Expert https://bit.ly/3gOKA0E Famous Formulations https://bit.ly/3Fg2xkE Skinimalism https://bit.ly/3FeEbHO Thinking Green https://bit.ly/3ugGtjv The Professional Playbook https://bit.ly/3XIMNxI DERMASCOPE.COM https://bit.ly/3qAD1in
Scope This The Cortisol Connection: Stress & Skin Health Stress is widely acknowledged as a link between healthy and unhealthy individuals. Additionally, numerous reports show stress to have a direct impact on the gut, brain, and immune system.1 However, limited research is available concerning cortisol, a hormone produced in response to stress, and its effects on skin. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Scope This Drawing the Line: Setting Healthy Boundaries as a Service Provider With smartphones at the world’s fingertips, boundaries around businesses are more blurred than ever. With features like direct messaging and text messaging making everyone radically accessible, clients can reach service providers at any time of the day, and social media makes it easier than ever to work on off days. It is no surprise, then, that stress begins to pile up. Things happen at work that leave professionals feeling frustrated and burnt out. They may find themselves balancing clients who cancel at the last minute, working extended hours, and juggling others’ expectations of constant availability. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Scope This Pretty Practical: Infographics & the Skin Care Professional In today’s day and age, the landscape and opportunities for skin care professionals are vast and ever growing. Utilizing methods to reach current and prospective clients through social media is a constant task of the modern professional and has presented obstacles for most because business, marketing, social media marketing, and graphic design do not get covered in aesthetic programs across the country. Yet, it is more and more being asked of skin care professionals. One of these many new responsibilities is creating social media content. Professionals running and managing their own accounts, who are in the majority, are finding themselves in the precarious position of needing to step into and fill the roles of brand manager, marketing manager, social media manager, and graphic designer – all of which would be separate roles within larger companies. For this, all driven and resilient women and men in the industry deserve a collective standing ovation. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Scope This Right of Drip: The Responsibilities of Offering IV Hydration Therapy For many, an intravenous (IV) hydration clinic seems to be a business with high margins and low overhead. Though there are those that open successful clinics, many face the common issue of scope of practice laws that are not always clear, exposing the clinic, owners, medical directors, and, primarily, the provider. These requirements changes across state lines as well, creating even more confusion than clarity. For instance, in some states, there are several IV hydration facilities that have licensed practical nurses assessing patients deciding on course of treatment and providing treatment. This is not within their scope of practice. In contract, in the state of Florida, they have a more expanded scope of practice, with some exceptions. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Scope This Superficial Solutions: At-Home Micropeels Exfoliating acids have long been a proven way to help provide solutions to various skin concerns. While cellular turnover takes place on a regular basis throughout much of a person’s 20s, by the age of 25, that rate of cellular turnover rapidly declines. It is necessary to give those cells a boost to help remove dead surface cells and to reveal smoother skin. One of the most effective ways to accelerate cellular turnover is by utilizing alpha and beta hydroxy acids. While these acids have long been a staple in every skin care professional’s tool kit, not all acids perform in the same way, and more importantly, not all formulations of acids are equally effective. Glycolic acid in particular is one of the most widely studied and recommended acids to provide solutions to a variety of skin conditions, including signs of aging and pigmentation. How these acids are recommended and used is what will make the biggest impact on results and client satisfaction. Many individuals struggling with skin concerns are unhappy when they see their reflection in the mirror and think that the best solution is always more. However, educated licensed professionals know that it is not a race to the finish line but a comprehensive approach and treatment plan that will provide the best result. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE
Skin Care Chain Reaction Welcome to the ever-changing, beauty and science-focused aesthetics industry. The true nuts and bolts of a professional’s work will entail a strong understanding of histology, the study of the microscopic structure of tissues. Clients are more aware than ever about the nuances of skin care and what is available on the market. It is the professional’s job to dive into the deeper levels of skin care in order to help explain the why factor. This is the magic sauce and true pathway to long-term success as a working skin care professional. Within consultations and post-service education moments, the professional is able to utilize their expansive knowledge of the inner workings of the skin layers to explain and recommend professional skin care treatments and homecare. The future of amazing skin care is in the professional’s hands – and they have the superpowers available through expansive knowledge of science and ingredients to take clients to a place of skin care enlightenment. Amazing additives to this special relationship with clients include uplifting their confidence levels, assisting them with wellness management, and changing their lives in a big, inspirational way. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Courtney Sykes is the chief administrative officer of Southeastern Esthetics Institute and is a licensed aesthetics instructor in South Carolina. Sykes is also the creator of Courtney Sykes Molecular Anit-Aging, a clinical skin care line for consumers and professionals. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment, and making a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally accredit the largest licensed aesthetics school in South Carolina – Southeastern Esthetics Institute.
Skin Care In the Know As professionals in the ever-changing skin care industry, “Keeping Up with Consumer Lines” is a familiar reality show we all live in. Skin care has forged coming-and-going trends throughout the years while clients seek increasingly unattainable ideals. Regardless of age, gender, or ethnicity, the fountain of youth is still very much sought after. Some skin care brands may tease with the notion that their products can deliver a more youthful appearance, and clients are willing to try anything. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Amra Lear is a licensed massage therapist and aesthetician, NCBTMB provider, trainer, and co-creator of world-renowned treatments such as the Nobu Go. She just recently relocated to Pallavi Luxury Spa in Clearwater, Florida after spending the last 22 years of her career on the Las Vegas strip at two prestigious spas. As a spa spokesperson, she appeared internationally on various media platforms sharing her knowledge on spa treatments and wellness.