A top-notch spa is like a well-oiled machine. From staff to retail to marketing, every element must operate together in harmony to maintain momentum and see high return. In this webinar, learn key techniques for motivating employees and improving overall staff performance, discover insights on maximizing your marketing strategies, and find tips for creating a five-star retail experience for clients. Finally, learn how to put all these pieces together to prepare for a successful open house event. Gain the critical skills necessary to take your daily spa operation to the next level!

Meet the Presenter - Cheryl Whitman! 

Internationally recognized aesthetic business development expert, Cheryl Whitman is founder and CEO of Beautiful Forever. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers; developing profitable private label product lines; ghost writing articles and e-books; and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.