Guinot’s new Crème Lift Summum fights the effects of aging. With age, support fibers such as elastin and collagen (which give skin its density and firmness) decrease, causing the skin to become thinner, lose volume, and develop wrinkles. As a welcome alternative to a facelift, this new cream uses Guinot’s key ingredients Longevitine and Sea Buckthorn to help restore density to the skin and minimize the appearance of wrinkles for a firm and smooth complexion. (212) 532-1030 guinotusa.com Want to read more? Subscribe to one of our monthly plans to continue reading this article.