As with any service hired out, a spa owner can spend a hefty amount on a full-blown public relations program led by a professional, or they can opt to do things themselves on a smaller scale. With a few exceptions, this article offers advice for when you decide to go at it alone with little to no budget. However, with that said, a number one…

When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…

High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of images, a photoshoot is scheduled within the first few weeks of our partnership. Of course, professional images are used for much more than PR. They are essential for websites, marketing…

It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s expand on that and focus on planning events that bring…

You have selected clothing that will look nice on-camera, reviewed your talking points, and plan to ignore the camera. Congratulations, you are on-camera prep work is complete. It is now time to head to the studio and shine. Speaking of which, plan to be at the interview location at least 30 minutes in advance. If you are stressed, sweating, or frazzled, it will show on-camera.…