When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Respected for her communication skills and media relationships, Debra Locker has worked in public relations and journalism for nearly three decades. She is the President of Debra Locker Group, which is an award-winning, boutique agency that specializes in lifestyle, spa, wellness, and beauty. Prior to becoming an entrepreneur, Debra was the PR Director for the International SPA Association, as well as a TV journalist. Debra may be reached via This email address is being protected from spambots. You need JavaScript enabled to view it. and by visiting www.DebraLockerGroup.com. Want to read more? Subscribe to one of our monthly plans to continue reading this article.