Ready for a spring reset? As the seasons change, it is the time to dig out from winter by planning and implementing promotions that drive business into the spa during the warmer months. To do so most effectively, focus on marketing and PR. Not only are they the best methods to produce timely boosts to a business, but marketing and PR will move the brand forward from the downturns caused by COVID-19.

Speaking of which, marketing expert Carol Stratford said, “Companies who come out swinging after COVID-19 is under control, prepared with a strong marketing plan with good creative, will come out ahead of the competition.”