According to company CEO, Greg Chambers, who recently announced the appointment, Pereira brings “extensive financial and business experience across multiple companies and industries plus a unique skillset in both private equity and investment banking.” Pereira's CFO experience is in manufacturing and consumer goods environments. At Gordon Laboratories, Inc., his primary management responsibilities will include oversight of finance and accounting, as well as managing the human resources and information technology functions. Drawing from a successful 20-plus year career, Pereira’s focus will be on providing useful tools from the finance function to aid operations management and going beyond reporting financial results to providing useful metrics for improving efficiency.