Morphe has recently opened their newest retail location in Burbank, California. They have attracted some of the most well-known and followed names in social media, including beauty influencers Jaclyn Hill, Jeffree Star, Manny Gutierrez, Bretman Rock, Nikita Dragun, and more. Guests were treated to hors d'oeuvres, an open bar with signature cocktails created for the occasion, and Sprinkles cupcakes, as well as music throughout the event. To celebrate the opening, the Mayor of Burbank, Jess Talamantes, and the Burbank Chamber of Commerce did a ribbon cutting at the new store, where everyone in attendance received gift bags and enjoyed food from nearby Porto's Bakery & Cafe.