THE DREAM MAKER Aleks Vranicic is a product development principal, master trainer, and vice president of sales and technical training at Vitelle Labs. Originally from Croatia, he is a third-generation, licensed aesthetician who holds a B.A. in business from PLNU in San Diego, California. Vranicic started his skin care career over 16 years ago working with his mother at her spa in Los Altos, California. It was there he witnessed, firsthand, the revenue opportunities attainable through private branding of skin care. Seeing the profound impact the increase in profit had on his mother’s life, it became his mission to help others become more profitable by creating their own skin care line. He has helped hundreds of clients who, like his mother, have their own vision for their company. Vranicic has traveled the world sharing his experience and knowledge, mentoring and training skin care professionals. He is a popular speaker at skin care symposiums and industry trade events and a regular contributor to industry publications. " I’m inspired by the stories my clients share with me – how offering their own branded skin care has changed their lives." WHO I AM 1. PIVOTAL MOMENT IN MY CAREER Witnessing how selling private label skin care transformed my mom’s spa and, essentially, changed her life for the better! 2. WHO INFLUENCED ME THE MOSTMy grandmother. Originally from former Yugoslavia, she moved to the United States at age 40 with a fourth-grade education and became a rock- star hairstylist. 3. ONE MUCH-NEED CHANGE IN THE INDUSTRY Brands should find a way to help brick and mortar retailers retain margin because it’s impossible for them to compete with online discounters. 4. ME IN THREE WORDS More sleep – please. 5. FAVORITE SKIN CONDITION TO TRANSFORM Acne for sure, as it’s such a confidence killer. When resolved, many clients feel like they can take on the world. 6. FAVORITE PART OF MY JOB There are few experiences more rewarding than taking a skeptical customer by the hand and helping them create their dream skin care brand. ABOUT ME I love being outside playing soccer, camping, and gardening. One of my favorite places in the world is the island of Hvar, where my family is from in Croatia. My favorite plant is lavender because it reminds me of my childhood on Hvar. As a husband and father of three, life is very exciting. I’m grateful for our industry, as the work I do helps people realize their dreams, which motivates and inspires me. MY CREDENTIALS Licensed aesthetician B.A. in business Master trainer and educator CONNECTLocation Vancouver, British Columbia Phone 877-902-2332 Web vitellelab.com TO THE FUTURE In the professional skin care market, we see a major trend towards clinical, higher efficacy, yet eco-sensitive products. We see a surge of skin care practices moving towards the medical side. There is a movement from feeling good to doing good, so our efforts are firmly focused on the development of products that meet this growing demand. OUR LEADING LINE Peptide Matrix Advanced Skincare Collection Vitelle Labs Peptide Matrix Advanced Skincare Collection by Vitelle Labs is a natural-origin, clinical skin care collection available for private branding. Offering cutting-edge skin care ingredients, including bio-sourced growth factor complex and PhytoCellTec™ argan, this collection is paraben-free, cruelty-free, and does not contain any animal derived ingredients. HOW I’M BREAKING THE MOLD PRIVATE-LABEL PERKS “At Vitelle, we are highly motivated by the positive impact we work to bring to our customers – whether it’s the pride of ownership they get by having launched their own great skin care brand or the financial rewards achieved from enhanced profitability possible through private branding.” Liz Cocchia, CEO of Vitelle LabsWant to read more? Subscribe to one of our monthly plans to continue reading this article.