It is the taboo word – sales. This is a word that can make any service provider feel uncomfortable. Most skin care professionals never want to come off as a salesperson, because they are not – they are aestheticians. An aesthetician who has a high success rate of skin care transformations has expertise in the treatment room and the clients’ commitment to a homecare routine. Clients are looking for a complete experience and that includes a wonderful service and guidance on maintaining the result of the service at home. It is important to inform the client that the result of the treatment can only go so far if the proper maintenance at home is not being followed. The client will understand and will want to keep their glowing skin for as long as possible. So, flip the way most skin care professionals look at sales and examine it for what it is – educating.