Noble in nature, it may be surprising that giving back to a local community or organization can actually help grow skin care professionals’ businesses. According to Fortune magazine, younger generations are more likely to buy something from a business that actively gives to charity and refer that business to friends.1 Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Want to read more? Subscribe to one of our monthly plans to continue reading this article.