In a booming industry of beauty and wellness, business owners strive to attract new business with automated messaging, trendy treatments, and popular machines. How do skin care professionals make their business stand out above the rest? It is through the lost art of customer service.

With technology taking over and people getting used to instant deliveries and easy returns, it still cannot replace a personal touch. It should be mandatory, yet the spa and medical spa industry is also falling into the quick turnover business even though excellent customer service will reward professionals with better client loyalty and plenty of referrals.