A Google Business Profile (GBP) is a free tool that helps people find local businesses, and most importantly for a spa, it can generate bookings. There are several ways to set up a profile that provides a better chance of appearing at the top of local search results, but for now, take a look at these four easy actions to optimize this business tool. 

 NAP TIME

NAP stands for name, address, and phone number. Make sure the important info on the Google Business Profile is exactly as it appears on the business website and other review or social sites. If the address is not abbreviated on the website, do not abbreviate it in the Google Business Profile listing. This is important for accuracy and customer trust, but also because Google uses name, address, and phone number information to decide which businesses to show in search results. If the name, address, and phone number information is consistent across every online platform, it is more likely that the business will show up in search results.