Men are gaining interest in premium skin care. The global men’s beauty market is projected to grow to $110 billion by 2030, while the United States men’s skin care products market is projected to reach $28 billion by 2029, according to a Future Market Insights study.1 A growing demand for antiaging products and skin care formulated for men are some factors in driving market growth, alongside the power of social media, where #mensskincare has over 1.1 billion views on TikTok. It is clear that men and subsegments of this demographic are becoming interested in ways they can enhance their general appearance, improve skin texture, and look younger. SIMPLE IS SUCCESSFUL When it comes to skin care, many male clients prefer minimalistic skin care routines and are hesitant to commit to a multistep product regimen. “We often must start our male clients with one or two foundational products and gradually incorporate more products over time as the client gains trust in the process,” says Joanna Garcia, a licensed aesthetician and director of aesthetics at MedBeautyLA. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE References Future Market Insights Global and Consulting Pvt. Ltd. (2022, May 13). The men’s skincare products market is projected to reach US$ 28,344.8 MN by 2029: Men’s skincare products industry trends, analysis, forecast. GlobeNewswire News Room. https://www.globenewswire.com/en/news-release/2022/05/13/2442635/0/en/The-Men-s-Skincare-Products-Market-is-Projected-to-Reach-US-28-344-8-Mn-by-2029-Men-s-Skincare-Products-Industry-Trends-Analysis-Forecast.html Experienceispa. (n.d.). https://experienceispa.com/wp-content/uploads/2022/08/2022-Industry-Study-FINAL.pdf Want to read more? Subscribe to one of our monthly plans to continue reading this article.