Mastering marketing is essential for the growth of any business. However, navigating the marketing maze is not always a walk in the park. Even the smallest missteps can significantly impact bookings, sales, and business expansion. This article will delve into three subtle marketing mistakes that might be holding a business back, along with some savvy strategies to grow clientele and increase sales.

HARNESSING THE ALGORITHM

Many aesthetics professionals are already active on social media, connecting with fellow industry experts. While networking within a niche is beneficial, doing so from a business account limits the potential to reach and attract local clientele. This is where the dreaded “A word” comes in: algorithm. When one follows and interacts with other industry professionals, they are telling the algorithm they want their profile and content to be shown to those people, not potential clientele. 

To make the algorithm work to a business’s advantage, it must be trained to know the target audience on social media. While utilizing social media from a business account, follow and interact solely with accounts that fit the dream clientele. Start following local businesses and interacting with posts within local hashtags. That does not mean stop networking with other industry professionals, just keep it separate! A good way to accomplish this is to create a secondary social media account strictly for expanding the professional network. By training the algorithm to show the business’s social media profile and content to the local community, visibility is enhanced and the groundwork for attracting new, local clients is laid.