Selecting the right lease is crucial for the success and stability of a skin care business. With a long-term commitment at stake, it is essential to consider numerous factors before signing on the dotted line. Whether leasing a suite, renting a room, or securing a storefront, here are the key considerations that will help in making an informed decision. LOCATION MATTERS Location is one of the most critical factors in a business’s success. It should align with the demographics of the target clientele. A prime spot in a high-traffic area can significantly increase visibility and attract new clients. Make sure the location is easily accessible, not just for clients who drive but also for those using public transportation. Visible signage is crucial – potential clients should be able to spot the business easily from the street. Parking is another important consideration. Clients expect convenience, and ample parking options can make or break their decision to visit an establishment. If parking is limited or requires payment, this could deter potential clients from choosing to patron a business. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Want to read more? Subscribe to one of our monthly plans to continue reading this article.