Makeup foundation formulas indicate the coverage level when applied to the skin (from heavy to sheer). This can be described as: camouflage, cake, cream, greasepaint, mousse, airbrush, mineral, powder, liquid, BB/CC cream, or tinted moisturizer.

Different foundation formulas provide different finishes, including matte, satin, and dewy.

Each makeup brand formulates their skin tone range – not all are the same or have as many color options.

Foundation is available in three color categories: warm, cool, and neutral.

Foundation is versatile. A cream or liquid foundation can be mixed with regular moisturizer to sheer down the coverage and create a BB cream. Mixing a liquid and powder foundation creates a more full-coverage effect than either product offers by itself.

When matching foundation color, run a stripe of product from the center of the cheek down the jawline and into the neck; stripe three colors and see which matches best. More often than not, the face, neck, and wrist are all different colors.