2020 has brought no shortage of challenges for everyone. From business closures to the physical and emotional impact of COVID-19; everyone is certainly in a challenging business environment. As primary leaders within spas and businesses pivot, how can they build sustainable business practices that will guide them through the coming year and give sustainable results for years to come? FOCUS ON CUSTOMERS It is easy…

Evolution of the Non-Surgical Facelift

Written by Marianna Casmirli
Introduced to North America in 1970, the first non-surgical facelift technology delivered galvanic current, by which visible stimulation of muscular contractions occurred, resulting in a firmer, lifted visage. The predominantly European technology was previously employed to accelerate the healing of bone fractures and breaks.1 This type of low-level electrotherapy was FDA-approved in the 1980s and applied successfully in relieving muscular paralysis and atrophy. MICROCURRENT TECHNOLOGICAL…
As COVID-19 continues to impact the industry, spa professionals are hustling to find exciting new strategies to capture lost service revenue. Across the country, express-service menus have popped up as well as virtual treatment solutions, that encourage sales enhancements while helping clients on a budget who are uncertain about their financial future. Clients want to continue to treat themselves with cost-effective spa treatments and products.…
Electric current in a treatment room can provide many effective benefits to the client. It often goes un-utilized during skin care treatments, especially for new aestheticians. This is usually due to inexperience, fear, or lack of knowledge, but once perfected, it can be an amazing addition to skin care treatments. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} Iontophoresis utilizes galvanic current to force or penetrate a water-soluble solution into the…
Confidence in and out of the treatment room is important. Skin care professionals need to be skilled in their craft. They need to know about skin types, products, and ingredients, but after all the technical…

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