Clean beauty, which got its start and name from the clean eating trend, strives to encourage people to use products that are free from toxins, such as carcinogens and endocrine disruptors. Because the skin care industry is largely unregulated, companies can use certain ingredients in their products and still market those products as 'green' or 'natural.'
Celery is often considered one of the healthiest foods because it reduces inflammation and LDL cholesterol, aids digestion, and lowers blood pressure. Its potent antioxidants and nutrients give this vegetable numerous skin benefits, including hydration and protection against free radicals. Skin care professionals can offer clients celery-infused water or freshly cut celery stalks during a spa event.
Do: Change razors on a regular basis. The closest shaves are a result of sharp blades. Clients should be changing their razors at the first sign of dullness in order to avoid unnecessary pulling, nicks, and irritation.

Using Conversational Marketing to Build and Maintain Client Relationships

Written by Bob Fabbio, CEO and co-founder of eRelevance Corp.
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity to be a better provider and growtheir business.

The Business of Waxing

Written by Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics
Waxing is one of the most sought-after services in the beauty industry. There are specialized waxing facilities across the country to meet the growing demands.

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