Google It: Business Profiles for Bookings 

Written by Adriana Perez-Nakamura
A Google Business Profile (GBP) is a free tool that helps people find local businesses, and most importantly for a spa, it can generate bookings. There are several ways to set up a profile that provides a better chance of appearing at the top of local search results, but for now, take a look at these four easy actions to optimize this business tool. NAP…

Better Connections: Overcoming Social Anxiety  

Written by Crystal Ochemba-Powell
According to Mayo Clinic, social anxiety is described as “an intense fear of interacting or talking with strangers.” Skin care professionals who deal with social anxiety can find it challenging to navigate connecting with new and existing clients. This fear can manifest in several ways, including having difficulty relating authentically, conducting consultations, and building a meaningful rapport with clients. OVERCOMING ANXIETY A part of the…
As a practicing aesthetician, the question always arises, “Why can an aesthetician in one state perform a particular service that one in another state cannot?” Well, considering aesthetics was born from the cosmetology license, the industry has evolved tremendously since the 90s, causing variety from state to state. Trends, machines, devices, and products have become more potent and are able to perform a wide range…
Personally, having a preteen daughter has been eye-opening as far as skin care goes. With a new skin care trend going viral every day, it is no wonder when many young girls ask for over-the-counter products from popular box-store brands that may contain harmful or intense ingredients, unbeknownst to them. Prying a little further will reveal that these recommendations are far from personal but come…
According to the 2022 Medical Spa State of the Industry Report Executive Summary, there has been a significant increase in men seeking aesthetics procedures in recent years. While men are becoming more conscious of their appearance, the demand for preventive and rejuvenating treatments among male spa clients has been driven mainly by their desire to look refreshed, more youthful, and less tired. The popularity of…

Skin Care Blogs

Scope This